It's all in the Title as a Seller on eBay

Why do 90% of eBay sellers fail?
Are you fed up with making little or no profit as a seller on eBay? Are you still scratching your head wondering why you aren't making the mega profits an eBay PowerSeller makes when your products are just as good as theirs?

It's all in the Title!

One of the major reasons that eBay auctions end unsuccessfully is that the title has been entered wrongly, or is not relevant to the subject. It's a sad fact, but it's true.

Why is the title so important?
You may have the best product in the world, but unless people know about it they can't buy it can they? A lot of people know what they're looking for when they go on eBay, and to pinpoint their search they use the search boxes.

The whole idea of choosing your title carefully is to get people to click on your listing. Your eBay auction title is just the first step in the buying process, but if you get it wrong - even by a little bit - it could also be the last.

Getting it right has become even more important since eBay introduced the 'Best Match' feature to their search engine. This means that when someone puts in a keyword for the item(s) they want to search for, the results will be the 'best match' for those keywords, and anything else will not show at all.

So how do I get it right?
There have been many techniques and ideas put forward by many people telling us the best way to do this, or the best way to do that, all with varying degrees of success. To give you the best advice I can, I am going to paraphrase one of today's more successfull eBay PowerSellers and tell you the way she does it - and as she is doing very nicely thank you, I think she must know what she is talking about!

These are the Tips and Tricks that work.

• Include as many relevant keywords in your title as possible. Try to think of the words that people might use to look for your item. DON'T use words like 'amazing' or 'greatest' or 'wow' - you won't get any sales with those. You'd be surprised how many times these sort of words are used. BE RELEVANT.
• Use capital letters at the start of EACH word in your title. It will make your title stand out more and be easier to read. You can also try putting some of the keywords in complete capitals too (important ones), and if your product is new, tell them it's NEW by capitals.
• Always be descriptive. Make sure you say if your product is new (as above) and put it in the title. If you have, say, a branded product such as a Sony DVD Player for example, say so. Be creative and think what your buyers will type in the search box.
• Check your spelling! Don't forget that if you spell a vital word wrong it will NOT show up in the search boxes. Just one misspelt word could ruin all your hard work. Double check your eBay auction titles carefully - this is extremely important.
• Mystery and Intrigue! If you can add a little mystery or intrigue to your title all the better. This will result in more people clicking your link just to find out! If possible try not to reveal what the product is - just what it can do for them. This won't work for all listings though.
• Don't use the Bold/Highlight options feature. EBay offers extras such as Bold and Highlight which you have to pay for. These haven't made a lot of difference to the amount of clicks, and are considered not worth the cost. Good relevant keywords are much better.
• Use the gallery photograph. This sits next to your eBay auctions title (you know, the one with all the great keywords) so use it by having a good photo of your product. Remember, a picture paints a thousand words, and it really is true. If you can't put in a photo, upload some text. This won't count in the 'best match' search, but will give you the chance to say a bit more about your item, and draw attention to your great title!

If you follow all these tips you should find your eBay auctions will show much higher in the searches, and your eBay sales increase too.

Got any more tips?
To find more Tips and Tricks for selling on eBay check out my other posts on this blog, and follow Amanda's proven strategy to becoming a successfull eBay PowerSeller by following this LINK HERE. But only if you want to succeed!

Amanda O'Brien is a successfull eBay PowerSeller and author of The £2,500 Per Week eBay PowerSeller Secrets. Want to know more about starting an eBay business or simply want to improve your eBay sales?