How do you sell on eBay and double your chances?

Easy way to double your chances selling on eBay

With everyone looking to squeeze the last drop of profit from each sale, wouldn't it be handy to know a way of potentially DOUBLING your existing sales?

In a previous post I spoke about the benefits of using the 'Buy It Now' feature on eBay when selling multiple quantities of the same product (see 'Are Auction Listings the only way to Sell on eBay?'). In this post I will show you how to double up your chances of making a sale with the 'Buy It Now' feature selling the same product.

EBay allows you to list the same product in two different categories at the same time, but ONLY if the listing for each item is different. What this means to you is that you will be able to advertize your product to twice the number of potential buyers, DOUBLING your chances of making a sale!

Here's what you need to do. Take your product and write two similar (but NOT the same) listings, using different title keywords for each, and choose two different (but RELEVANT) categories. It is also a very good idea to change the price on one of them, only by a little, so that it doesn't appear the same as the other. There are two reasons for this that I will explain later.

The two categories you choose MUST be relevant to the product you're selling, if not you could get reported to eBay and have your listing removed, so be careful.

An example of relevant, but different, categories would be if you were selling say a First Edition Book. One obvious category would be 'Books - First Editions', but another category could be 'Books - Collectable'. Do you see what I mean? You now have the same book for sale, but in two different categories.

It doesn't matter if you're selling single items or multiple quantities, as long as you write two different listings, with a slightly different price, and list in two different, relevant categories you will DOUBLE your chances of a sale. If you look around, most products will fall into at least two different categories and still be relevant.

It's a fact that different buyers will search for what they want using different words in different places. If you have your product in two separate categories, using different keywords, you will double your chances of being found and making a sale.

One reason to have a slightly different price is so that the two listings are not identical, and will not fall foul of the rules. The other is so that you can see at a glance which of the two categories is giving you the most sales.

If you've suffered a bit lately and aren't getting the sales you had hoped, give this a try. You never know it might get you going again. Experiment a little. Be bold.

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