Monday 12 October 2009

Guarantee's as a Seller on eBay

Should I always give a guarantee selling on eBay?

If you're selling brand new products on eBay as a business, you should always offer a 14 day or 30 day 'no quibble' money back guarantee. This shows not only faith in your product, but also gives your buyers faith in you. People are much more likely to buy knowing that if they don't like it, or it doesn't work, they can at least get their money back.

Unless the product you have sold is faulty in some way, the chances are that the item won't be returned under your 'no quibble - no risk - unconditional guarantee'. But why not?

The strange truth is that most people just can't be bothered to send things back! It would seem that the thought of packing it up again, going to the Post Office (if you can find one), getting the stamps and actually posting it, is far too much bother.

If you sell a lot of the same product and you do get some refunds, there won't be many of them and they can easily be absorbed into your total sales. The main point is that by offering a 'risk free' guarantee you will increase your overall sales. Somehow it makes people feel much more relaxed about buying.

There will be exeptions to this as you would expect. If, for example, you were selling used personal items, items with a hygiene issue, motor cars etc, it would be impractical to offer a guarantee, and one wouldn't really be expected. Use your common sense.

So if you're in two minds abouth whether or not to offer a 'cast iron, 24 carat, no quibble guarantee' just remember the huge amount of increased sales it produces compared to no guarantee at all.

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